ICBC Now on Facebook
ICBC is no stranger to social media having an active twitter account for the past two years. In addition to their active twitter presence they regularly mine social media sites for information in claims investigations.
Despite their social media presence they have neglected opening a Facebook account until now. Thompson’s World Insurance News reports that ICBC has finally dived into the world of Facebook with their own account. They report (and I agree) that this is a brave move as there has been no shortage of abuse they receive via twitter which is gracefully handled by the ever patient and diplomatic Karen Basaraba.
ICBC’s Facebook Page can be found here. Welcome to Facebook Karen.